The movie trailer is one of the most important parts of advertising your movie. Every movie – no matter how big or small will need a trailer to help get audiences interested in the story you’re trying to share.
TIPS to creating a successful movie trailer:
- Use clips from your movie. This is one of the best ways to make a successful movie trailer. You don’t want the movie trailer to be a shortened version of your film – why then would an audience go to see the movie if they already know what it’s about? The trick is to show just enough of the highpoints of the movie to draw in an audience without giving too much away about the movie’s ending.
- Set a budget for your trailer. You might have all kinds of ideas for what you want to be in the trailer, but if you blow your whole budget on the trailer, what will be left on the film? Set a budget and stick to it.
- Use voice-overs. Voice-overs are a good technique to help pique interest in different parts of a film without giving away too much with the actors dialogue. Don’t overuse voice-overs however. Developing a good balance between actual movie dialogue and your voice-over is essential.
- Length. Keep your movie trailer between 1 and 3 minutes long.